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No love for the Swedish car brands from their current American owners of late. While GM is prepping to dump Saab onto super car company Koenigsegg, Ford is looking to unload Volvo, and fast.
In a hasty attempt to drop brands and shrink to the right output for current sales, both GM and Ford have been running a machete through their brand offerings to help streamline operations. Ford has recently sold off Jaguar and Land Rover to India’s TATA and GM is in negotiations to sell Opel to Canada’s Magna International, Saturn to Penske, Hummer to a Chinese company that reportedly knows nothing about cars (Sichuan Tengzhong Heavy Industrial Machinery Co.) and the Pontiac brand will be entirely phased out of existence.
Ford hopes to sell Volvo later this year to an array of investors, companies and the Swedish Gov’t. Parties are said to include Dagens Industri, Chinese Geely Automotive Holdings Ltd wants to buy a majority in Volvo, an unidentified Swedish investor and Ford would keep a stake.
Hey, whats the worst that could happen ?
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