Now along side their white/gold and black/gold Challengers you will be able to get a new silver/black/red color, which is dubbed the Series 4.

In addition to the more vibrant appearance, you will get a red anodized pistol grip Hurst shifter, red stitched seats with Hurst logo’s affixed to the floor mats, seats, dash, grille and front fenders.

The car rolls on forged 20″ alloy wheels and if you check off the performance series edition, you get full Magnaflow exhaust, Eibach suspension, BFG KDW tires and the Vortech supercharger system that bumps horsepower up to 572.

Read the official press release below.

PRESS RELEASE:

Hurst Performance Vehicles, one of the most recognized and revered names in automobile history, unveiled the first-ever Series 4 Supercharged 2010 Hurst/Hemi Challenger, dressed in the signature silver and black Hurst colors at the “Back to the Bricks” celebration in Flint, Mich.

Hurst legend, Doc Watson, joined Nate Shelton and Ron Flint of Hurst Performance Vehicles to unveil this newest addition to the Hurst Performance Series, which is complete with red accent stripes and detail throughout.

“We are honored to be here in Flint today to introduce the newest Hurst Executive Hot Rod,” said Nate Shelton, Chairman of Hurst. “The Back to the Bricks celebration is the perfect place for us to join Doc and introduce this stunning car as a tribute to Hurst’s legacy.”

The numbered silver and black Challengers come equipped with a wild red anodized HARD-DRIVE® pistol grip Hurst shifter and 20″ one-piece polished aluminum Hurst forged wheels, featuring graphite gray painted spoke insets and red and black Hurst logo wheel centers. Hurst collaborated with Katzkin on the car’s black leather interior, which features perforated red inserts, red top-stitching and logos. Each Challenger contains traditional Hurst red and black logos in the dash badge, grille badge, wheel centers, fender graphics and the embroidered floor mats.

Doc Watson and Hurst introduced the silver and black Hurst/Olds with GM in 1968, a program that went on to be the most famous Hurst production program ever.

“I am proud to be part of the continuation of a great Hurst tradition.” said Watson. “These wonderful vehicles should prove to be some of the most collectible Hurst cars in the future.”

Hurst limited edition cars are well known by enthusiasts worldwide and are some of the most iconic and valuable muscle cars sought out by collectors. The cars are readily recognizable due to Hurst’s signature paint schemes and graphics.

The Performance Series cars are a limited numbered series. Each comes with a sequentially numbered dash badge and its own Certificate of Authenticity. These cars all feature Hurst’s own AIR-SPEED® rear deck spoiler painted in body colors, Hurst/Eibach suspension, shocks and sway bars, Hurst/Magnaflow polished stainless steel cat-back exhaust, BF Goodrich KDW Performance Tires, Hurst/Katzkin leather interior, embroidered logo floor mats, a custom car cover and K&N Air Filters. Hurst cars feature painted stripes and graphics under clear, not stickers. SERIES 3 through 5 feature HURST/Vortech superchargers.

The HURST/Hemi®-Challenger is available in five performance stages. Series 2 vehicles are available through participating Dodge dealers nationwide, while Series 3, 4 and 5 vehicles are only available from Hurst Performance Vehicles and can be ordered via the company’s website at www.hurst-performance.com.

Press, 62, will reportedly be leaving Chrysler before the year is through.

Press was hired away from a 37 year tenure at Toyota after Chrysler was sold from Daimler to Cerberus Capital Management in 2007.  While at Toyota, Press ran Toyota’s US sales operations and was the only American on Toyotas board.

Press was only one of few executives that were retained by Chrysler through their chapter 11 process and had recently been named Deputy CEO and reported directly to CEO Sergio Marchionne.

Press was known for his expertise in dealer relations at Toyota and was set to do the same for Chrysler, but after 789 dealers were dropped this year, apparently his reputation had been tainted.

This is the second executive to be stolen from Toyota by Chrysler that didn’t last very long.  Deborah Wahl Meyer was hired away from Toyota as the VP of Marketing and was sent packing not long after gaining the same role at Chrysler.

The rumor following her out the door was that Toyota’s success had made her seem a superstar that she was not without the Toyota umbrella.  Possibly the same deal with Press?

More details will be added as we receive them.

No need to waste precious minutes in an emergency situation anymore if you own a MINI.

Available free for all MINI owners is a new iPhone app that allows owners to describe the damage / repairs needed and then uses the phones GPS to let MINI know exactly where you are stranded.

“MINI owners appreciate technological innovation and will welcome the additional peace of mind that comes from having fast, easy access to the free roadside services provided during their warranty period,” said Jim McDowell, Vice President of MINI USA.

Owners need only to download the app to their phones and follow the provided instructions to install.

“Old Chrysler” creditors are filing suit against Daimler AG saying that they “stripped billions from the company since they acquired it in 1998″.

Chrysler was worth roughly 38 billion dollars in 1998 and was widely known as a cash cow and the most profitable car company.  Daimler basically gave it away to Cerberus Capital Management in 2007 for a fraction of what they paid in 1998.

The creditors state that Daimler knew its acquisition of Chrysler was a huge mistake and started stripping assets from Chrysler to help cover their losses.

It is speculated that Daimler was hurting in the mid-late 1990’s and acquired Chrysler for its bank account, and Sport Utility Vehicle building know how.

In other recent court cases, then Daimler CEO Jurgen Schrempp has stated that the acquisition of Chrysler in 1998 was “vital” to Daimler long term success.

I guess we know what that means now….

Major help from the cash for clunkers program has Ford improving their sales outlook from the current 10.5 million units, to 11 million, of which 200,000 are light duty trucks.

“We’re seeing a recovery, sales should be picking up, we’ll see some modest tailwinds as we get through this second part of the year,” Hughes-Cromwick said. “We’ve hit the bottom and the economy has stabilized and poised for some modest improvement.”

Ford realizes that sales will indeed drop off after the CFC’s 3 billion in funding is exhausted (reportedly 50% remains), but not to the depression-era-like levels recently seen in 2008.

Today GM added an additional 60,000 units to their outlook as well, on the same basis that car sales are indeed turning around for the better.

Ford stock rose 27 cents, or 3.7% today just after 4pm on the NYSE.